InQuira Analytics

Semantic Processing to Turn Raw Search Data into Valuable Insight

InQuira Analytics is a reporting package that delivers the insights organizations need to more effectively manage the user experience on the Web and in contact centers; continuously refine self-service and online marketing interactions; and enhance the ongoing capture, organization, and retrieval of content.

The powerful InQuira Analytics module provides companies with best-in-class analytics that deliver far more insight than standard Web site 'click-through' analyses. InQuira Analytics features ready-to-run reports that demonstrate explicit understanding of customer intent, and provide valuable answers to critical business questions.

InQuira leverages its intent-driven architecture to group questions into categories based on the underlying intent of those search requests, rather than by results generated. For example, there may be hundreds of searches on a bank's Web site related to the electronic transfer of money, each search worded differently. InQuira is able to understand the intent behind each search request, and group those questions by a common concept—in this example, the electronic transfer of money.

This intent-driven approach to generating actionable analytics allows companies to perform the following vital analyses:

• Content Gap Analysis. InQuira reports identify surges in poor answer quality and delivers the drill down capability to reveal the cause, enabling companies to dramatically improve the quality of the response content available for self service.
• Comparative Campaign Analysis. InQuira's Analytics module makes it possible for companies to segment users by search intent, making it easier to test and evaluate targeted promotional offers and other marketing programs.